About
Sandra Ruby, PhD
Founder & Principal Consultant, Ruby Performance Group
I'm a behavioral scientist who helps organizations perform at their best. My work is grounded in organizational behavior management (OBM), the science of how the systems around people shape what they do at work.
When performance falls short, the cause is rarely a lack of talent or effort. More often it's unclear expectations, missing feedback, or processes that make the right thing hard to do. Those are things we can see, measure, and change.
Why I Do This Work
Bridging research and practice
I've built my career where research meets the real world: studying what actually improves performance, then helping organizations put it to work. I teach graduate courses in organizational behavior management and human performance improvement, which keeps my consulting grounded in current evidence rather than trends.
I founded Ruby Performance Group in Fresno, California, on a simple belief: every organization deserves a performance perspective. Today I partner with leaders across industries to build workplaces where people know what's expected, get the support they need, and can see the results of their work.
How I Work
What you can expect
Systems before blame
When performance slips, I look at the environment first: expectations, processes, tools, and feedback. That's where the lasting fixes usually are.
Measure what matters
We define success in observable terms before anything changes, then track it. You'll always know what's working and why.
Built with your team
Solutions are designed with the people who do the work, so they fit how your organization actually operates.
Made to last
The goal is a system your organization keeps running on its own, not a long-term dependency on a consultant.
Contact
Let's talk
The easiest first step is a free 30-minute discovery call. If you're not ready for that yet, email works too.
Book a discovery call
Pick a time that works for you. We'll talk about your organization and whether RPG is a good fit.
Book a ConsultationSend an email
Questions, speaking requests, or not sure where to start? Send a note and I'll get back to you soon.